Getting Marketing, Sales, and Fulfillment to Get Along

Problem:
I worked with a marketing company that looked successful from the outside — ads running, phones ringing, deals closing. But behind the curtain, there was chaos.

Marketing would promote the service one way.
Sales would promise it another.
And when fulfillment delivered, clients were confused, frustrated, and asking for refunds.

What started as miscommunication turned into unnecessary churn, long internal meetings, bad reviews, and an exhausted team. No one could see it clearly, but the company was losing more from misalignment than from competition.

Power Move:
The fix wasn’t continuing to fight the incidents as they happened. We had to take a step back and examine the bigger picture.

We got Marketing, Sales, Fulfillment, and Quality Control on a single call to review the last 10 refund cases and the reasons behind each one. From there, we:

• Aligned messaging across every department.

• Made the sales language black-and-white on paper.

• Had the sales team record and transcribe calls for auditing and protection against misinterpretation.

The result? Client churn dropped from nearly 50% to 15–20%, and internal friction evaporated.

As promised, actionable advice to grow your business in under 60 seconds.

– Alex Edwards
Founder, Nth Power
Helping business owners turn performance into power.

P.S. Want to scale your business smarter and faster? Book a free consultation for even more actionable advice.