I’ve been working with Alex for over 4 years, and I can tell you it’s been a wonderful experience… I’ve been in multiple Masterminds and worked with multiple coaches and Alex is one of the best. He’s extremely knowledgeable and TRULY cares. When I started working with him, we were doing about 8 sales per month and he helped us get to 100+ consistent sales with clear KPI trackers, a better organized executive team, holding people accountable, improving our culture, increasing our standards and overall getting better results. Thanks to Alex, I've improved my time management and resource allocation skills.
Miguel Wilches, Sunbright Solar
I met with Alex and we hired him to help one of our sales people get their statistics up as they were not performing to a viable level, and overall it was a very concerning situation company wide in regards to turning around the revenue. In about a four week Time, this sales person‘s statistics totally turned around her closing ratio went to about 50% whereas it used to take her 17 calls to get one sale, her morale was completely boosted, and she felt appreciated, and she also felt that she got the help she needed to repair her scene and get winning as a part of the company, and overall he helped to turn around our entire company revenue wise. He is extremely pleasant and encouraging to work with, he is very calm and certain, and is very effective at helping sales staff to become better sales people, better closing ratios, and to increase revenue in a company. Highly highly recommend.
Meghan Fialkoff, Modern Day Wife
When I first met Alex and the team at SolarCEOs, we had no business. In fact, we didn’t have a company formed yet. Alex helped us lay everything out .. from the business name, to the website creation, to the business plan, to the training of the founders to literally everything from scratch. From our day 1 to month 8 or 9 we went from zero sales monthly to over 100 monthly. Alex helped us establish trackable KPIs and processes for everything from hiring, to sales, to install ratio, etc. he kept us on track every week when we started to lose focus on the fundamentals. Now we are a fully established profitable company that continues to scale and thrive.
Angelo Perrina, Premier Home Solutions
When I met Alex, my revenue was at zero. I was starting a solar company with no experience in the industry. The first thing we did was follow a roadmap, going step by step through every phase of the business from launching, branding, and building a team to appointment setting, sales, and post-sales. On my end, I kept track of everything and executed the action steps Alex laid out for me. Thanks to working with Alex, his team, and his partner, we’ve had some of our best days, closing up to 14 deals in a single day. On top of that, our best month so far has been 240 sales in just 30 days.
Carwin Martinez, Trust Solar
I’m the CEO of a beauty company with nearly 60 employees.
For over a year, we struggled with unpredictable, low-income days. No matter what adjustments we tried, we couldn’t isolate the problem or find a consistent path forward. It was frustrating, draining, and left our managers and team without clarity on how to improve.
Alex’s first step was to evaluate our stats with a sharp, practical lens. He gave us a full analysis that was not only detailed but actionable — something we could immediately apply. That clarity made all the difference and marked the start of real progress.
His insights became a foundation for us to scale out of a deficit that had plagued us for too long. He didn’t stop there — he personally coached our sales team, provided training materials we still use, and mentored our managers so they could properly interpret the data and refine their approach. This gave us a measurable uplift in performance, stronger leadership, and the confidence to move forward strategically.
If you’re considering working with Alex, don’t hesitate. He has the rare ability to blend data-driven insight with human coaching, and the results ripple across your entire organization. He doesn’t just analyze numbers, he actually empowers people.
CEO, Beauty Company
It has been amazing working with Alex. Before meeting Alex my organization was doing an average of 5 deals per month. Once we started working together I was able to get to 20+ closes per month. Alex is amazing when it comes to creating the RIGHT systems for your business. Working with Alex I was able to grow my business and increase our revenue. Would recommend Alex to anyone looking for a way to grow their business in a simple and effective way
Will Zapata, Apollo Energy
When I met Alex we were dealing with an poor structure, with poor data leaving our focus on trying to solve everything at once.
Alex helped us with the deep analysis of our numbers and the importance of finding trends or players that skewed our KPIs, with this we were able to support the players with low performance and duplicate what the top setters/reps were doing.
After the first few weeks we got more data driven, KPIs, which then helped us prioritize the most urgent and important things and to focus’s on those before moving to another opportunities of improvement, which then led to alignment and clarity for our sales team and leaders based on weekly and monthly KPIs reviews.
He also got us Chipotle a few times if we achieved certain deadlines. 😎
Esteban Moreno, Sunbright Solar
Alex Edwards has been an invaluable coach for our business. Year after year, he has helped us grow our revenue through innovative and strategic solutions tailored to our needs. His professionalism, deep industry knowledge, and ability to identify and implement effective strategies have made a significant impact. Alex is not just a coach he’s a great guide and a trusted partner in our success. Highly recommend working with him!
Roberto Gavilanes, Bluenergy
When I met Alex about 6 years ago I was fairly new in my comedy career and feeling pretty overwhelmed and confused on how to actually achieve my goals in film/tv - and no matter how hard i worked certain things just felt impossible. Alex throughout the years has helped me actually take my career to the next level and then the next level, over and over again, by pinpointing what works/doesn’t work and fine tuning my plans to actually CREATE my career as opposed to waiting by the telephone! He also is insanely great and positive and kind like a fairy godfather who always helps me come up with solutions to my never ending problems that I encounter on the job. This past year alone I filmed my first starring role, made my Broadway debut, and had a movie premiere at the Cannes film festival.. all dreams Alex truly helped me put in motion. Huzzah!
Chloe Fineman, Actress
When we connected with Alex, we were struggling to establish reliable procedures, track key performance indicators, and optimize our online marketing. We had attempted these before, but the results were inconsistent and unpredictable. Alex provided tailored guidance specific to our company, and the impact was immediate. For the first time, we could accurately forecast our ROI on marketing and sales. Beyond that, he refined our Indeed recruiting process, making it far more efficient. We no longer wasted time scheduling interviews with candidates who wouldn’t show up. The result? Saved time, increased sales, and a much smoother path to growth.
Nik Shehaj, Skywells Energy
When I started working with Alex my career had slowed to what felt like a total stand still. For the first time in years I hadn’t sold a single painting in an entire year and prior to that I averaged about 30k in painting sales for the year with one really “good” year at 80k but that was before the slump. Since working with Alex my entire world has expanded. We started by getting my work flow back to a very consistent and reliable pace. Then started achieving more and more of the goals we set out and I started having really big wins again, once I had more stability in my goal setting and making, I asked Alex if he could work with me on sales and in the two months since we started that cycle up I’ve made 200k!!! That’s double what I’d made in my best year, and it’s only been two months! I have a really solid strategy now, so much more organization and he’s been invaluable in helping me navigate communication with major collectors. I now feel so much more confident in my sales strategy and equally so much more fulfilled. I’m selling more, but I also feel significantly more connected to the people who want to collect my art. They are interesting, compassionate, and creative people themselves and it has been such a dream to share my work with them. I couldn’t say enough great things about Alex. He is magic, that I know for sure!
Emma Fineman, Fine Artist
I am an artist living in London. Before working with Alex, I was having a lot of difficulty with time management. I felt as though I was inundated with demands on my time and unable to play an active role in my day as I was constantly in a reactive state. It was during this time that an artist who I greatly admire, recommended working with Alex, who kindly scheduled a call to assess my needs and see whether he could help me. We worked together over the following months to break down the key aspects that were holding me back, and what aspects should take priority. For me, a lot of overwhelm stemmed from not having a proactive approach to my time and financial management. Having come from a medical background, I was used to rigid timetabling, linear career progression and a very defined boundary between work activities and personal engagements. After making the transition to a full time painting practice, I found the lack of distinction between my work activities and personal time a challenge, especially given the administrative burden and uncertainty that came along with self-employment. The best thing about my time with Alex so far has actually been the ability to identify areas of weakness, and the promotion of my own accountability. Having input externally has really been able to put things in perspective; Alex’s ability to rapidly understand the crux of the issue and suggest meaningful strategies to overcome this has been second to none. We started by formulating a global strategy focussing on time management, financial planning, and a constant review process, which allowed us to then delve further into the details of just how these changes could be implemented. After a few meetings, I had already noticed a significant difference in how much more in control I was feeling day-to-day; my reactiveness was morphing into a proactive mindset. It has already made such a meaningful improvement to my productivity, being able to set aside dedicated time for planning and review, so that I can focus on my painting practice in a more holistic and sustainable way. As I am now spending my time more efficiently when it comes to out-of-studio work, I am significantly more productive in the studio. I am seeing very real improvements in my practice, conceptually and technically, and Alex has helped me work towards my goals. I can absolutely recommend working with him; from start to finish he has been incredibly professional, and has a wealth of experience to draw from.
Gaia Ozwyn, Fine Artist
I have known Alex for many years and in that time I have observed how much he has helped others with their business and life goals. I started working with Alex a couple of weeks ago. I am a Chef, Nutritionist and Food Operations Consultant. Alex is helping me organize and move some of my business ideas forward. I operate multiple businesses and I have had some trouble finding time and the correct process to take my ideas to the next level. In just a couple of weeks of working with Alex, I have increased my revenue by 25% which is phenomenal. I love his approach, Alex is a great communicator and provides excellent direction. He does not bog me down with complicated information, we have worked on creating easy actionable steps to work on each week and it has been awesome to see such rapid results. I’m super excited to continue our process together and fully confident in more and more expansion for my business.
Kevin Smith, Nutritionist & Chef
Working with Nth Power has been one of the best career decisions I’ve made. I wasn’t using strategic planning because it felt too confusing, but Alex helped me get organized and create a game plan. He showed me that to land more music placements, I needed to 10X my songwriting output—and once I did, my songs got placed on Jessica Jones, Roswell, Charmed, and CBS. For years, I avoided live performances due to nerves, but with Alex’s encouragement and my fiancé Max’s support, I finally got back on stage. Our first show was terrifying but incredible, leading to a booking agency signing us and gigs all over the city. Since then, I’ve released seven singles, landed on Spotify Editorial Playlists, and gained more momentum than ever. Nth Power helps you win your game—whatever that may be!
Novi, Musician
Alex Edwards is amazing to work with! His care and drive to help his clients be successful was clear from the first time I talked to him. He’s professional but fun, a great communicator and I always felt like he understood and wanted to understand what I was saying. His business guidance reshaped my life and goals. I really looked at my purpose and goals and actually HOW to get there with his help. He gave great business advice that turned into income immediately. Alex knows his stuff and wants his clients to succeed. I would highly recommend him to anybody who wants to take their business or life to the next level. He certainly helped me tremendously and I’m positive he can do the same for you.
Matt Cali, Photographer
Working with Alex was amazing. You feel right away that his only purpose of working with you is to help you reach your goals. His knowledge and insight is worth every penny. Thank you Alex!!
Albert Acosta, Rosy’s Shapers
Working with Alex has been so awesome! His knowledge, patience and desire to help are worth every penny. I implemented his coaching and everything within my business changed. I implemented basics that allowed me to run my business efficiently and help my team do the same. I look forward to continuing to work with him.
Dharma Fausett, WFH Entrepreneur & Coach
Working with Alex has been AMAZING! As an actress I always felt like there were many aspects of my career that weren’t within my control. I realized while working with Alex that there are way more factors that I can control that I hadn’t been. The planning tools that he uses helped me create organization and order within my career. I feel like I have a clear goal that I am working towards and I now have the exact steps to take in order to accomplish it. A lot of the confusion and chaos that I had when it came to the more “business” side of my job has vanished and I feel WAY more cause over it. Every artist should work with him! Thank you Alex!!!
Jasmine Alvarez, Actress
I engaged Alex for some strategic consulting to help me formulate a marketing plan and drive my stats upward. As a solo marketer in a fast-growing startup, I had a lot on my plate and it seemed like I never had enough time or structure to focus on strategy. And in the middle of a pandemic, driving growth at the company was key.After choosing a huge goal to focus on, Alex helped me work backwards to come up with the specific projects, steps and stats I needed to track in order to get there. Whereas before this was always an overwhelming process for me, Alex helped make it smooth, simple and achievable.As a result, I'm seeing what's working well and what isn't with more clarity than ever, and my marketing plan has become a fundamental document on which the executive team makes their decisions.Alex, thank you for saving me time, helping us make money, and being an incredibly helpful resource!
Olivia Watson, Marketing Executive
I initially contacted Alex because, at the time, I felt like I was in a bit of a slough professionally. Sure, I felt like I was in a great job position which would set me up on the ideal path, but for some reason I did not feel like I was going anywhere. I initially just wanted a consultation to discuss some ideas about productivity, but one thing led to another and I very quickly realized I was in need of Alex's services. His consultation gave me the internal drive I needed to kick myself into action. Shortly after signing up for his services, I found myself in a much better space - both mentally and in a professional aspect. After going through Alex's program which he tailored to my needs, I feel like I am back in control of my future and so much more on target with my professional goals.Sometimes you just need a little help from someone to put all the pieces together, and that's exactly what Alex was able to invaluably provide. I would recommend his services to anyone who wants to improve their condition professionally, even if that means going from a great condition to very great!
Trevor Niemerow, Graniterock Supply
Working with Alex Edwards is a pleasure. His number one focus is to understand and care for your goals and excitement to create something big! He is so trained in administrative technology and shares his knowledge so willingly and generously. Having been a person who has definitely not been excited about administration, the endeavor to make a business and really organize felt daunting. Alex helped me go step-by-step and really look at bite-size pieces. In between each meeting, I had a little homework which just extended off of our conversation. And then we would pick right back up where we left off. He cares deeply and his extremely knowledgeable two characteristics that are invaluable! Thank you for your help Alex !
Christine Allen, Elementary Math Specialist
Before I started working with Alex I had a problem with staying on task. I would often choose things to work on and not focus on what was really important. As a result I'd kind of lose myself and become overwhelmed. Not only has Alex helped me stay on task, he has provided me with guidance and a great second opinion other than my own. It's easy to get lost in your own ways and lie to yourself. Alex has helped me make myself be responsible and take extreme ownership over what I need to do to better myself and work on my craft. For as long as I remember I've wanted to become an actor. The idea has always been in my head, and Alex got me to actually put it on paper and made a strategic plan to work towards it. He has a knack for taking your thoughts and articulating them in a clear way. As a result of fully mapping this goal of mine out, I have been extremely productive, I’ve learned to hold myself accountable, and became obsessed about making my dream a reality. If you’re considering working with Alex, my question to you is... What's taking you so long ?
Zander Torres, Actor
Alex really is THE Artist Consultant! His service has been far worth the investment made. As an Artist, its been difficult for me to do everything all on my own! So it really has helped me to have a knowledgeable, patient and trustworthy person in my life help me get what was in my head down on paper, FULLY and in alignment with a tech that provides the smooth action to a DONE! My mindset and ability has grown exponentially since working with him. He really took the time to make sure I was doing well, getting my questions answered and getting the gains I came to him for. Every appointment brought a new breath of understanding and ability that I could take with me. It’s been a real game changer. I have certainty I can complete my life long goal of creating an album I can build a show around for the first time ever and with confidence! If you are ready to take your career or any creative goal to the next level, I seriously recommend him! Thank you Alex!!
Hanna Roth, Musician
Alex is great! He worked me on a plan for expanding my business and clarifying my goals. My income increased pretty quickly after working with him and his certainty that I WOULD increase my income and achieve my goals made me feel like the plan would work. And it does! Not only that, his goal of helping artists is very much needed and so I have been happily sending my friends to him. Alex is the real deal.
Shannon Burwell, Speaker
I really want to thank Alex for the time he extended to me the other day to sort out some key things that are going on with my business. He listened, asked questions and just put it into a very simple program for me to follow. He took what was seemingly a BIG MESS and brought it down to simplicities of action. I could be honest and direct with him and he was honest and direct back. I am doing these actions and it is totally the correct program and sequence and I am very grateful to him for his certainty and knowledge. Thanks Alex for extending your help. It is and was very valuable to me. Much love;
Pat Frey, Pat Frey Designs